Your certification taught you the workout, but that’s only half of the job.

We're building the other half of fitness education: the human and business skills that help you turn your technical knowledge into a lucrative, lasting coaching career.

Rapport · Discovery · Coaching-based sales · Client retention · Leadership and more.

Real conversations. Live practice. Real feedback.

For personal trainers and the studio owners who lead them.

Built by Kelly Taphouse.
25 years in fitness, from personal trainer to regional manager leading teams and revenue across 13 clubs, to founding my own gym, to launching a private training practice abroad, to building this.
I’ve made most of the mistakes, so you don’t have to. I’m glad you’re here!