Founder of The Human Coach

If you're here, you're part of something that means a great deal to me.

I've spent 25 years inside the fitness industry. Coaching people, developing trainers, building businesses, making mistakes, figuring things out, and learning far more than I ever expected about what really matters in this profession.

My career started on the a commercial gym floor, wearing a red vest, with a new certification, an empty roster and debt.

I was a brand-new trainer, still learning my craft, but I was always curious about people. I wanted to hear their stories, understand what brought them through the doors, what mattered to them, and what they hoped to change in their lives.

That curiosity would go on to shape the way I coached, led teams, and built my businesses.

Over the years, I've worn a lot of hats: personal trainer, club manager, regional manager, gym owner and educator. I've led personal training teams and revenue across more than 13 clubs, developed hundreds of coaches, and built MOVE Fitness Club, an independent women's fitness company in Toronto.

I also developed an international licensing model for MOVE, taking our approach to fitness beyond the walls of our original gym.

Along the way, I've had the privilege of coaching and leading thousands of women in fitness.

But there's something else I've seen throughout my career.

I've watched talented, passionate trainers struggle to make a living doing work they love. I've watched new coaches enter the industry with certifications, technical knowledge and enormous potential, only to be left figuring out some of the hardest parts of the job on their own.

How to earn someone's trust. How to talk about money. How to make a recommendation. How to have the uncomfortable conversation. How to build a relationship that lasts.

These are the skills I've spent two decades developing in coaches, and they're the skills I wish someone had taught me when I started.

The workout was never the whole product. The relationship was.

That's why I built The Human Coach.

I want trainers to have more than a certification and a passion for fitness. I want them to have the confidence, skills and support to build successful careers, make a good living and become the kind of coaches people remember.

And I want the people responsible for developing those trainers to have better tools to help them succeed.

I'm bringing together the lessons I've learned, the things I've got right, the things I've got wrong, and everything I still believe this industry can do better.

Thank you for being here. I’m so glad you are.

Kelly